MAM
FCT drops by 6 per cent in week 17: BARC-Nielsen data
NEW DELHI: While the count of brands advertising on television grew by 10 per cent in week 17 as compared to the last week, FCT dropped by 6 per cent, revealed the seventh edition of the weekly BARC-Nielsen data on how media habits are shaping up during the lockdown. While the total number of brands stood at 2,138, FCT reached 205 lakhs.
However, the FCT remained fairly consistent across regions during the last four weeks, highlighted the data.
As per the report, the total number of advertisers witnessed an increment of 9 per cent in week 17 as compared to the past week, making the total advertiser count reach 1,430.
Giving an insight into the genre-wise division of ad FCT, BARC-Nielsen reported that news witnessed a dip of seven per cent in week 17 as compared to the past week. Movies saw a dip of seven per cent, and music 19 per cent.
The top 10 advertisers, including HUL, RB, Colgate, etc., reduced the FCT, while the next 40 increased it by 9 per cent. In the top 10 brands, Wipro, P&G, and Godrej improved their inventories slightly.
Another interesting highlight that the report shared was an uptake in the number of channels that top brands advertised on in the month of April as compared to January 2020. While for the top 20 brands the increase was marginal, number of channels going to 123 from 120, for the top 50 brands the number grew from 86 to 99.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
