MAM
FCB/SIX India to handle SEO and content mandate for Nuvision Autoglass
Mumbai; FCB/SIX India has bagged the SEO and Content mandate for Nuvision Autoglass and Autoglass America, the two websites housed by Nuvision Auto Glass, the fastest-growing windshield replacement and repair company in the United States.
With this mandate, FCB/SIX India plans on enhancing the brand’s online visibility, optimising its search engine rankings, and creating engaging content to drive customer engagement for both the brand’s websites.
The account will be serviced by the agency’s Mumbai office.
Nuvision Auto Glass director of marketing Sandeep Jha said, “We are thrilled to partner with FCB/SIX India to enhance our online visibility and drive organic growth. This collaboration marks a significant step in our commitment to providing innovative solutions and exceptional service in the auto glass industry. Together with FCB/SIX India, we look forward to achieving new milestones in SEO excellence and business development.”
FCB/SIX India chief business officer Ankit Banga added, “Excited to join forces with NuVision and elevate their online organic growth strategy for the US market. Together, we anticipate setting new benchmarks in the auto glass industry with a conversion-based SEO roadmap. We aim to map consumer journeys across multiple touchpoints and drive business success.”
On bagging the account, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “It’s fantastic to see our services in demand both domestically and internationally. The auto glass category is a niche, and we are thrilled to elevate the content and SEO management for Nuvision Auto Glass to new heights.”
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
