Ad Campaigns
FCB makes ties with in-laws bloom over AV tea
MUMBAI: AVT Premium Tea, a brand that enjoys leadership status in Kerala and Tamil Nadu, is being strengthened through a commercial created by FCB Ulka Bangalore.
The commercial is a nice portrayal of how the brand is passed on from one generation to the next, drawing a parallel to how the mantle of responsibility for the house is passed on from one generation to the next.
AVT Consumer Products general manager – marketing Debendra Prasad M, said, “In the new commercial, the brand helps forge a bond between a mother and her new daughter-in-law, with the former handing over the tea to her daughter-in-law.”
The TVC captures the changing hues of the mother-in-law & daughter-in-law relationship, and dwells on how today the two generations are forging new bonds and coming together in friendship. The brand marks the blossoming of this bond between the two generations.
FCB Ulka Bangalore national creative director Mahendra Bhagat said, “The best way to demonstrate how a taste has in some sense, stood the test of time, is to show how generations have enjoyed it.”
FCB Ulka Bangalore vice president Menaka Menon said, “Given the context of how relationships are evolving and changing in today’s world, the brand had an opportunity to become a sort of relationship marker. AVT in the new ad becomes representative of the passing on of the mantle of responsibility from the mother to her daughter-in-law.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
