MAM
FCB India wins India’s First Fusion Pencil at One Show 2022
Mumbai: FCB India wins India’s first Fusion Pencil at the coveted One Show 2022! The agency won this honour for their campaign The Nominate Me Selfie for Political Shakti & The Times of India.
FCB also bagged a Silver Pencil for UNAIDS The Mirror – See Me As I Am campaign.
The One Show Fusion Pencil identifies and celebrates the best work in the world that addresses issues of diversity, equity, and inclusion.
The Nominate Me Selfie campaign for Political Shakti and The Times of India is a powerful reminder of the concept of gender representation at the top. 50 per cent of our population are women, but only a fraction of parliamentarians are represented by this gender, leaving half of the electorate without or with very little voice.
The campaign is an urgent cry to bridge the political gender gap and bring about adequate representation in policymaking and the power circles.
Commenting on this win, FCB India creative chairperson Swati Bhattacharya said, “This is truly a dream come true for FCB as a network! Inclusivity, diversity, and equity are common themes that many of our brands share all over the world. And this beautiful trophy celebrates that voice.”
Delighted with this momentous win FCB Group India chairman and CEO Rohit Ohri said, “When the work we put out in this world creates awareness of and helps find solutions for real issues that we as a people are grappling with, the sense of accomplishment is enormous. It’s truly an honour to win India’s first Fusion Pencil for our Nominate Me Selfie campaign.”
Speaking on this win, Political Shakti co-founder Tara Krishnaswamy said, “The Fusion Pencil award is a testament to the creativity of Political Shakti’s volunteers who designed and executed our Half Is Ours/Aadha Humara, Selfless Selfie campaign for the Bihar elections. This was the time when the country was reeling under Covid and we could not gather in large numbers for a ground campaign to demand 50% female candidates. So we brought out the novel idea of using the narcissistic selfie to ask for women’s representation!”
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
