Ad Campaigns
FCB India and Rohit Chawla launches ‘The Politics of Hair’ campaign
Mumbai: FCB India and Rohit Chawla launched a campaign, ‘The Politics of Hair,’ to highlight the age-old patriarchy observed in various cultures across the globe.
The Politics of Hair is the history of Hair and Her – given the news space and the headlines that history has denied it – a newspaper that will connect the dots and make you see for yourself that a woman’s hair is never about the woman’s hair.
The Film and installations displayed at India Art Fair, Delhi, show the cutting of hair as an act of rebellion against those who seek to control a woman’s agency by controlling her hair.
The campaign is the brainchild of Chawla, a contemporary photographer, who spent nearly two decades in advertising at JWT before moving out to start his own design and film production company along with Swati Bhattacharya, Creative Chairperson, FCB India. Song has been composed by Aanon H Siddiqua, a London-based Bangladeshi musician and performing artist.
Speaking on the campaign’s launch, Bhattacharya states, “Unravel the history of a woman’s hair, and you unravel a history of subjugation that cuts across cultures, nations and generations. ‘Hair and Her’ calls for a clean cut with this past – asking every viewer to play a part in a plea for a freer future.”
Chawla added, “The dialogue around women, their place in society and the physical representation of this power dynamic is something that not only affects each one of us; it’s a conversation we all need to be part of.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
