MAM
FCB Group India institutes ‘The Anil Kapoor Award for Excellence in Partnership’
Mumbai: On the birth anniversary of its legendary leader Anil Kapoor, FCB Group India has instituted a special award- ‘The Anil Kapoor Award for Excellence in Partnership’ in his honour.
The company that is also celebrating its 60th anniversary this year announced this internal award to recognise talent that embraced the one value that Anil Kapoor held very dear – partnership.
“Anil believed that strong brands were built on the foundation of strong partnerships. These were not just client-agency partnerships but partnerships that spanned the entire brand ecosystem,” said FCB Group India chairman & CEO, Rohit Ohri. “Internal agency partnerships, network partnerships, client partnerships, brand-consumer partnerships. Today, on his birthday, I am proud to honour his memory and keep his flag flying high with the institution of this award.”
Kapoor, an outsider to advertising took over an ailing Ulka Advertising in 1988 to turn it around not just into a ‘top five agency’ but also one that was recognised for building some iconic Indian brands. An industry captain with a strong voice, he was a proponent of the ‘strategic partner’ model for advertising agencies.
IPG Media Brands CEO Shashi Sinha, who worked closely with Kapoor for almost three decades and was a key member of his leadership team is equally thrilled about this award. “Anil never tired of emphasising the importance of partnership. For him, the partnership was not unidimensional. It all starts with talent. To provide long-term partnerships to clients’, we needed to have long-term partnerships with our people. Only then would we fuel a virtuous cycle of existence. And this Award truly embodies that philosophy.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
