MAM
FCB Group India appoints Aarti Nagpal as chief talent officer
Mumbai: FCB Group India has announced the appointment of Aarti Nagpal as the new chief talent officer. She brings a wealth of experience in culture-building, business partnering, organizational transformation, compensation and benefits, and CSR. In her new role, she will be the driving force behind FCB Group India’s talent strategy, fostering a culture of continuous growth, collaboration, and innovation across the country.
With experience managing diverse teams across advertising, retail, and entertainment, Aarti has successfully led global and regional initiatives, collaborating with cross-cultural teams to enhance organizational capabilities.
Commenting on her appointment, FCB Group CEO, India and South Asia, Dheeraj Sinha said, “We are thrilled to welcome Aarti to FCB Group India. Her deep understanding of the HR landscape and her passion for culture building and creating high-performing teams make her an invaluable addition to our organization. Her commitment to fostering growth, learning, and development will further shape an inclusive and empowering culture at FCB, ensuring our people thrive and continue to grow in an evolving industry.”
Nagpal said, “I’m thrilled to join FCB Group during this transformative period. My focus will be on cultivating a culture where our talent can thrive and grow continuously. Together, we will build a progressive, future-ready workforce, ensuring FCB remains at the forefront of creativity and innovation.”
Brands
Amazon doubles down on Anthropic with $25bn AI investment plan
Deal locks in massive compute capacity and pushes Claude deeper into AWS stack
MUMBAI: Amazon and Anthropic have significantly expanded their strategic partnership, committing to a long-term collaboration that combines billions in fresh investment with one of the largest AI infrastructure deals to date.
At the heart of the agreement is Anthropic’s plan to spend more than $100 billion over the next decade on AWS technologies. This includes access to up to 5 gigawatts of compute capacity powered by successive generations of Trainium chips, alongside tens of millions of Graviton cores. The scale signals a clear intent to future-proof the infrastructure behind its fast-growing Claude models.
In parallel, Amazon will invest $5 billion in Anthropic immediately, with the option to add up to $20 billion more tied to performance milestones. This builds on the $8 billion the tech giant has already committed to the AI firm.
The collaboration also tightens product integration. Anthropic’s full Claude Platform will now be accessible directly within AWS, allowing developers to use its native tools without leaving their existing cloud environment. The models are already widely used through Amazon Bedrock, where more than 100,000 customers are running Claude for tasks ranging from customer support to scientific research.
Amazon CEO Andy Jassy said, “Our custom AI silicon offers high performance at significantly lower cost for customers, which is why it’s in such hot demand.” He added that Anthropic’s long-term commitment to Trainium reflects the progress both companies have made in building scalable AI infrastructure.
Anthropic CEO and co-founder Dario Amodei said, “Our users tell us Claude is increasingly essential to how they work, and we need to build the infrastructure to keep pace with rapidly growing demand.” He noted that the partnership would help advance research while serving a rapidly expanding user base.
The two companies have already been working closely since 2023. Their joint efforts include Project Rainier, a massive AI cluster featuring hundreds of thousands of Trainium chips, now used to train and deploy newer versions of Claude. The new agreement extends this momentum, with fresh capacity expected to come online through 2026, including next-generation Trainium3 and Trainium4 chips.
Anthropic’s growth has been equally striking. The company says its annualised revenue run rate has crossed $30 billion, up sharply from about $9 billion at the end of 2025, driven by surging enterprise and consumer demand. That rapid uptake has also strained infrastructure, making this expanded deal as much about stability as it is about scale.
The partnership will also expand globally, with increased inference capacity planned across Asia and Europe, ensuring Claude’s reach keeps pace with its popularity.
From powering ride-hailing support systems to accelerating drug research workflows, Claude’s use cases continue to broaden. With this deal, Amazon and Anthropic are not just adding more compute, they are doubling down on a shared bet that AI’s next leap will be built on deeper, tighter integrations between models and infrastructure.
If the past few years were about proving the promise of generative AI, this alliance suggests the next phase will be about building it at industrial scale.
