MAM
FCB Group India announces organisational rejig & key elevations
MUMBAI: On the back of its success at the recently concluded Cannes Lions 2021 where it collected eight Lions, FCB Group India today announced the reorganisation of its creative agencies in India, along with key elevations.
The group which has seen a creative transformation over the last four years, announced organisational restructuring with its three full-service agency brands in India – FCB Ulka, FCB Interface, and FCB India. These three agencies will be a part of FCB Group India with Nitin Karkare, Swati Bhattacharya, Robby Mathew, and Joe Thaliath taking on more prominent roles, the company said in a statement on Wednesday.
“It is imperative for us now, more than ever before, to be able to provide our clients with the strategic direction and creativity they need to navigate the new world we live in today,” said FCB Group India chairman & CEO Rohit Ohri. “Our new structure allows for our best people to provide focused and dedicated partnership to our clients; to bring the disruptive creativity, agility, and fluidity that is required today to transform our clients’ businesses and create unmissable brands.”
Karkare will take on the role of vice chairman at FCB Ulka. With 35 years in advertising, he started as a management trainee at Ulka Advertising. Karkare is known to forge long-term partnerships, be it his clients, teams, colleagues, or associates.
Bhattacharya, who has recently been named ‘Adweek Creative 100’ for 2021, has been appointed creative chairperson at FCB India. She became India’s first woman chief creative officer when she joined FCB Ulka in 2016. Under her leadership, FCB has won more than 120 awards.
Mathew takes over as vice chairman and CCO at FCB Interface. With over two decades at FCB Interface, he drives the agency’s creative agenda and is behind some of the agency’s most memorable campaigns for brands like Mahindra, Oreo, Bluestar, and Agrotech Foods.
Thaliath takes charge as vice chairman and CEO at FCB Interface. A retail pioneer and entrepreneur, he started his advertising career with FCB Ulka in Cochin. He later shifted to Mumbai and led many different businesses before becoming the CEO of FCB Interface. Through his 30 odd years with the Group, Thaliath has worked on global and Indian mega brands across the automotive, FMCG, publishing, media, and telecom sectors.
“Nitin, Swati, Robby, and Joe have been the pillars of the Group. The creative work that Swati and Robby have done over the last four years has made FCB Group India shine brightly on the global creativity firmament. Nitin and Joe have ensured that our creativity was a powerful economic multiplier for our clients. Together, they have scripted our creative transformation story,” Ohri further said.
“I believe this new three creative agency structure sets up the Group perfectly to serve our clients better, with a sharper focus on their business, and for accelerated growth as we look to our next 60 years in India. It signals the empowerment of our creative leaders and the building of sustainability in our creative transformation journey,” he added.
FCB Group India said that it also appointed the next level of leadership for each of its agencies, for which the announcement will follow soon.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
