MAM
FC Barcelona unveils Qatar Airways as new shirt sponsors
MUMBAI: Spanish football club FC Barcelona has further strengthened its Qatar connection by signing a strategic sponsorship deal with Qatar Airways that sees the airline‘s brand name appear on first team shirts from the start of the 2013/14 season.
The three-year agreement with the runaway Spanish league leaders will be effective from 1 July. The airline brand will become the club‘s Global Main Partner, signaling the first time the airline has engaged in a sponsorship with a major soccer club.
Qatar Airways will replace current shirt sponsors Qatar Foundation who will continue its relationship with FC Barcelona as Human Development Partner.
Qatar Airways Chief Executive Officer Akbar Al Baker said, “The alignment with Barca is a fitting match for both organisations, which will elevate the brands to a new platform on the global stage and sharing the same values – passionate about being the best at what we do in our respective fields.”
FC Barcelona, the reigning Copa del Rey – Spanish Cup – champions, is a club steeped in history dating back more than 100 years. Owned by the fans and by the people of Catalonia, the club is one of the richest in the world, home to world-class players, including the world‘s best player Lionel Messi.
Club president Sandro Rosell said, “From July 1, we will be able to work with global company Qatar Airways, with whom we share many things such as the search for excellence. This sponsorship deal will bring great advantages, not just for the Club, but also for our city and our country.”
As part of the agreement with Qatar Airways, the airline‘s name will adorn, from the start of the 2013/14 season, Barca first-team shirts at La Liga matches across Spain, Champions League matches across Europe, as well as friendly matches, including FC Barcelona‘s pre-season tours.
The airline will be working with FC Barcelona on creating joint initiatives, centering on added value flight and holiday packages for fans globally, as well as a host of community programmes involving loyal followers across the world ensuring both brands remain at the pinnacle of their respective fields.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
