Brands
Fast&Up partners with NOTO to bring India’s first limited edition electrolyte popsicles
Mumbai: Fast&Up, India’s leading sports and health nutrition brand, has announced an exciting collaboration this summer with NOTO, the brand that has been revolutionizing healthy desserts. Together, Fast&Up and NOTO have crafted a unique range of Electrolyte Popsicles, offering an innovative way to stay hydrated this summer.
Combining Fast&Up’s hydration expertise with NOTO’s trademark low-calorie and zero-sugar desserts, this innovative collaboration aims to transform the way we look at replenishment of electrolytes. Popsicles offer a refreshing and convenient hydration solution to beat the heat and for those on the move.
Speaking of the association, Fast&Up CEO & co-founder Vijayaraghavan Venugopal said, “In today’s world, hydration is so much more critical to our core health. We are excited to collaborate with an exceptional brand like NOTO that is coming up with innovative and guilt-free ways to enjoy desserts. With our one-of-a-kind Electrolyte Popsicle, staying hydrated this summer just got a lot tastier.”
The electrolyte popsicle offers a convenient and delicious way for consumers to replenish essential electrolytes, whether they are athletes looking to recover post-workout or individuals seeking a refreshing treat on a hot day. With sodium, potassium, magnesium, calcium, and chloride, along with added Vitamin C, B12 and goodness of fresh fruits, these popsicles are sure to not only replenish electrolytes, but also combat fatigue and keep you energized throughout the day.
“We’re thrilled to team up with Fast&Up for our limited-edition Electrolyte Pops, just in time for the scorching summer months. With temperatures rising and the demand for icy treats soaring, these pops offer the perfect fruity solution to beat the heat while replenishing vital electrolytes. Get ready for a summer recharge like never before; these pops will change the way you recharge and reload!”, said NOTO co-founder Ashni Shah.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
