Brands
Fast&Up and EatFit partners to empower customers on their journey to wellness
Mumbai: India’s most trusted active and sports nutrition brand, Fast&Up announced a strategic partnership with EatFit, India’s largest healthy food platform housed under Curefoods – a leading Indian cloud kitchen player. This partnership aims to leverage each brand’s similar audience base to expand its reach and offer enhanced value to customers seeking a healthier lifestyle.
The partnership which started this month will continue for a year, enabling both brands to create a lasting impact in the fitness and wellness industry while promoting the cause of a healthy lifestyle.
A brand that has helped build some of the best performance products, most effective daily and active nutrition products which help in an active self. Fast&Up provides quality nutrition to the early adopters of an active lifestyle and this partnership between EatFit and Fast&Up is designed to maximize customer engagement and satisfaction. As part of this, Fast&Up will utilize EatFit’s website to offer product sampling of its premium effervescent tablet – Fast&Up RELOAD to EatFit customers. To celebrate the launch, EatFit and Fast&Up will join forces on social media platforms to engage with their respective audiences.
Both EatFit and Fast&Up are thrilled to have bollywood actor Varun Dhawan as their brand ambassador. Reflecting on this, Varun Dhawan states, “I am delighted to be associated with Fast&Up and EatFit, two brands committed to promoting fitness and well-being. This partnership will undoubtedly offer customers a fantastic combination of products and services that align perfectly with their health goals”.
Fast&Up co-founder & CEO Vijayaraghavan Venugopal said, “We are excited to partner with EatFit, a platform dedicated to delivering high-quality and healthy food options to its customers. Our partnership aims to improve customer experience and promote healthier lifestyles by providing top-notch products and exclusive discounts. Through this collaborative effort, we intend to leverage each other’s strengths to extend our reach and make a lasting impact in the fitness and wellness industry”.
“Our intention behind this partnership is to provide our customers with a holistic approach to their health and well-being. We are excited to collaborate with Fast&Up, as they share our dedication to promoting a healthier lifestyle. Through this, we aim to offer our customers the opportunity to experience Fast&Up’s exceptional products, while Fast&Up customers can avail of exclusive discounts on our website. Together, we strive to make a positive difference in the lives of our customers.” said Curefoods COO Gokul Kandhi.
In this remarkable partnership, all customers ordering Fast&Up products will receive EatFit vouchers, that can be used to unlock exciting offers and discounts on the EatFit website.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
