Ad Campaigns
Fastrack Specs launches maiden film ‘Loved by Nature’
Mumbai: Titan Company’s eyecare division strengthens its focus on sustainability with Fastrack’s new ‘NatureWear’ collection. The brand campaign, “#LovedByNature,” speaks of an eyewear collection made out of castor seeds. The main reasoning of the campaign is to bring forth the brand’s advocacy for environmental sustainability by raising awareness and using castor seeds as the source material.
Fastrack Specs has launched a differentiated campaign for its NatureWear range. Its first ever brand film, conceptualised by Lowe Lintas, is co-created at a global animation studio. The film features a high-quality animation of an orangutan and it has been successful in catching eyes and communicating the story of “Loved by Nature” for the collection.
The hearty piece of visual narrative attempts to highlight the efforts towards sustainability in the form of NatureWear. The campaign conveys the idea that if we are responsible to nature, it will love us back. By experimenting with emerging themes like sustainability, Fastrack Specs continues to take a leadership position.
Titan Company head of marketing – eyecare division Maneesh Krishnamurthy said, “With Fastrack specs stores, we continue to scale up our efforts to target gen-z consumers. Fastrack has always been at the forefront of championing emerging consumer trends for youth and pushing the boundaries of advertising by presenting evolving consumer needs in a fun, quirky, and youthful manner. There is an opportunity for brands to respond to the growing desire of gen-z consumers to be kinder to the environment, and Fastrack specs store has taken a leap towards it. Not only is the NatureWear collection a step in this direction by using castor seeds, a bio-based material instead of petrochemicals but it is more durable, comfortable and lighter than the alternate material. It even has a 40 per cent lower CO2 emission.”
Lowe Lintas regional creative director Shyaondeep Pal said, “Very rarely, you come across a product that truly is environment friendly. We thought of a simple leap, where an ape walks into a human environment to thank a girl for choosing Fastrack. The toughest part was getting the orangutan’s expression right. The right kind of empathy in the eyes.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
