Ad Campaigns
Fastrack partners with Buffalo Soldiers to launch the trendiest Automatic Watch collection in India
Mumbai: Buffalo Soldiers, the trailblazing new-age advertising agency with a digital heart, is thrilled to announce its creative collaboration with Fastrack, India’s quintessential youth fashion brand, for the highly anticipated launch of the first ever Automatic Watches by Fastrack.
As the lead creative agency, Buffalo Soldiers spearheaded an advertising campaign on digital and outdoor, bringing together the sophistication of automatic movements and Fastrack’s iconic fashion style.
A must-have for any watch enthusiast, the Fastrack Automatics range embodies all things classic with a twist of contemporary design to level up all your looks. With its skeletal design and unique plating colours, this collection reflects the fusion of superior functionality and Fastrack’s fashion-forward aesthetic.
Powered by a high-quality proprietary Titan automatic movement, these watches are self-winding, keeping perfect time as you navigate through your daily adventures. Beyond their functionality, Fastrack Automatics watches make a Classick style statement ensuring that wearers stand out from the crowd.
Fastrack marketing head Ajay Maurya said, “Team Buffalo Soldiers captured the essence of how we wanted to launch Fastrack’s new automatic watch collection! Across lifestyle and product photography, their creative team ensured that these stylish and high-performing watches for the fashion-savvy young consumers look truly bold and contemporary.”
“We are thrilled to collaborate with Fastrack on the launch of the Fastrack Automatics watch collection in India,” said Buffalo Soldiers lead creative officer Rohit Prakash. “Our agency prides itself on pushing creative boundaries and challenging advertising norms. Together with Fastrack, we aim to captivate the hearts of fashion-forward consumers, introducing them to a range of accessories that seamlessly blend fashion and function.”
Through captivating storytelling and vibrant visuals that put fashion front and centre, the campaign was spearheaded by Prakash along with Head of Video & Production Saurabh Dubey, young photographer Prayash Padhi, and Nikita Rekapalli (Team Lead, Creative Production).
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
