Brands
Fast Track-ing Into Star Wars
MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range of watches.
Fastrack has offered an opportunity for kids and gift-givers to relive the classic story with the newly launched Star Wars themed Fastrack time-piece collection.
The brand has channeled all its force to create 10 unique time-pieces inspired by the classic Star Wars characters. Fans can show their allegiance by choosing their favorite heroes and villains. The visually stunning Star Wars Collection exhibits favorites from the light side such as Yoda, the Rebel Alliance like R2-D2, as well as the dark side icons like Darth Vader and the recognizable storm troopers of the Galactic Empire.
Fastrack marketing head explained, “Star Wars is a work of art which cuts across space and time, almost a rite of passage for most individuals. It’s a brand that all the generations hold close to their heart. More than being fans ourselves, we made the decision to create the Star Wars Collection because we feel that both brands resonate strongly with each other and with our audience.
The products are available across all Fastrack and select World of Titan stores.
Brands
Saugata Mukherjee exits SonyLIV after steering standout content run
Streaming chief signs off after a prolific phase of originals and awards
MUMBAI: SonyLIV is set for a leadership transition, with its executive vice president and head of content Saugata Mukherjee announcing his departure after a three-and-a-half-year stint that helped shape the platform’s creative identity.
In a reflective note shared publicly, SonyLIV executive vice president and head of content saugata mukherjee described his tenure as more than just building a slate of shows, calling it “a shared belief in stories, in risks, in pushing ourselves a little further every single day”. He pointed to a wide-ranging line-up including The Hunt, Mayasabha, Kankhajura, Black White and Gray, Four and Half Gang, Kuttram Purindhavan, Real Kashmir Football Club, Maharani S4 and Freedom at Midnight S2 as a fitting close to his journey with the platform.
Mukherjee credited the team’s resilience through “crazy deadlines, uncertain moments and audacious choices”, adding that what stood out most were the quieter wins and collective spirit behind the scenes. “Some goodbyes are harder than others. This is one of them,” he noted, signalling an emotional sign-off.
During his tenure, Mukherjee oversaw content strategy, commissioning and original programming across languages and genres, helping SonyLIV cement its position in India’s increasingly competitive streaming landscape. The platform’s catalogue under his watch included critically acclaimed titles such as Scam 1992, Maharani, Rocket Boys, Tabbar, Gullak and Freedom at Midnight, collectively earning over 100 industry awards and several international nominations.
Before rejoining SonyLIV in 2022 as EVP, Mukherjee had a brief stint at HBO Max under Warner Bros. Discovery, where he led India content strategy and worked on the platform’s global rollout. Earlier, he held senior creative roles at Disney+ Hotstar and Star TV Network, shaping original programming during the early days of India’s OTT boom.
His career began in publishing, with leadership roles at Pan Macmillan and HarperCollins Publishers, where he worked closely with some of India’s most prominent literary voices.
Mukherjee’s exit marks the end of a defining chapter for SonyLIV’s content journey. As the platform looks ahead, it does so on the back of a creative foundation that has consistently punched above its weight in a crowded streaming arena.
