Brands
Fast and festive: Instamart’s quick India sale delivers deals in minutes
MUMBAI: No time like the present, especially when the present arrives in 10 minutes. Instamart has kicked off its ‘Ouick India movement 2025,’ promising shoppers lightning-fast festive deals with savings of up to 90 percent.
Running from 19 to 28 September on the Swiggy and Instamart apps, the sale is packing in over 50,000 products: from iphones and smart speakers to Barbie dolls and beauty essentials, all dropped at your doorstep in minutes.
Tech lovers can score blockbuster discounts on top smartphones like the iphone 17, Oneplus, Samsung, OPPO and Motorola, alongside hot gadgets such as the Lenovo ideapad slim 3, JBL flip 5 speakers and Philips smart home must-haves. Beauty buffs, meanwhile, can nab a Plum green tea face wash for just Rs 99, while toy fans get their pick of LEGO and Barbie.
Adding a playful twist, shoppers voted for their favourite deals to appear during the daily golden hour (5–7 pm), unlocking crowd-pleasers such as the Oneplus 13r at Rs 38,999, Hammer airflow earbuds at Rs 349 and a 20-piece Cello opalware dinner set at Rs 799. Hourly price drops promise even more surprises.
Instamart, CEO, Amitesh Jha called it “the country’s mega-festive season sale delivering thousands of products at unbeatable value and speed… no more waiting days for your orders to arrive.”
On top of jaw-dropping deals, banks and wallets are sweetening the pot with instant discounts and cashback offers, including 10 percent off with Axis, ICICI, RBL and HSBC cards, plus extra rewards for Swiggy HDFC credit card and Phonepe UPI users.
Backed by leading brands such as boat, Philips, Pampers and Nestasia, Instamart’s quick India movement is shaping up as the fastest way to tick off every festive wish list. Because why wait for tomorrow’s deals, when today’s can be at your door in ten minutes flat?
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
