Brands
Fashion TV makes magical luxury home deal with Merlin group for Kolkata
MUMBAI: In a fashionable move, Kolkata-based developer Merlin group has announced a partnership with Fashion TV (FTV) to launch the city’s first branded luxury residential project, F Residences, in Rajarhat-New Town.
The Rs 900 crore development aims to bring international luxury living standards to eastern India, comparable to high-end residences across Asia and Europe, according to Merlin Group managing director Saket Mohta. Fashion TV will provide technical expertise for an undisclosed licensing fee.
“The key driver for this association is aspiration, not margins. Kolkata’s homeowners are increasingly seeking globally inspired designs and amenities,” said Mohta, noting this marks Merlin’s first branded luxury venture.
Fashion TV India managing director Kashiff Khan confirmed the company’s exclusive partnership with Merlin in Kolkata, whilst revealing ongoing discussions for projects in Ranchi and Guwahati. FTV currently has twelve residential developments under construction across India, alongside franchise partnerships in twenty product categories.
The first phase will comprise 880 units featuring a two-tier swimming pool, standalone clubhouse and rooftop Cloud Forest.
Merlin Group, which has delivered over 150 projects across India and Sri Lanka, including the World Trade Center Kolkata, plans to develop 20 million square feet of residential and commercial space in upcoming projects.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
