Brands
Fashion Factory creates digital campaign ‘Unbranded to Branded’
Mumbai: IdeateLabs, one of India’s digital-first marketing solutions providers, has conceptualised and created a digital campaign for the ‘Unbranded to Branded’ Exchange Festival for Fashion Factory, a division of Reliance Retail. The campaign encourages customers to exchange their old clothes and shoes for a value of up to Rs 400 and get an additional discount of up to 50% on new, branded clothes.
The campaign is led by two digital films that playfully use “ex” to reveal the exchange offer in different scenarios. The campaign idea stays true to the DNA of Fashion Factory, of bringing branded fashion to all at the most affordable rates.
Unbranded to Branded festival started at the beginning of this month and ends on 25 June 2023, and is promoted through a variety of digital channels, including social media. The target audience for the campaign includes young fashion enthusiasts, sustainability advocates, budget-conscious shoppers, fashion innovators, and early adopters.
“We are excited to partner with Fashion Factory in this fun campaign,” said IdeateLabs COO Raman R.S. Minhas. “The U2B campaign is a great property that powers Fashion Factory to reach a wide audience and drive sales. We needed that balance of engaging content and offer push, which happened when the team hit upon the creative device of “ex”. We believe the campaign will resonate with the audience and further establish Fashion Factory as India’s leading value fashion retailer.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
