Ad Campaigns
Farmley’s hilarious April Fools prank leaves netizens in splits
Mumbai: In an endeavour that spread much cheer and laughter across the nation, Farmley, the wholesome snacking brand, recently undertook an April Fool’s Day prank by launching Brain Balm – a “memory boosting” roll-on balm made with almonds. The announcement had netizens cracking up over the product which promised to address slice-of-life instances like forgetting passwords, anniversaries, and even where one parked their car in a maze-like mall basement.
The concept behind the prank was to playfully remind people of the often-overlooked health benefits of almonds for memory enhancement. The campaign’s humorous approach, with taglines like “No More Forgetting Thousand Passwords Again” and “No More Forgetting to Soak Almonds in the Night,” struck a chord with the audience and had them in stitches.
Farmley senior manager – social media & content Simran expressed delight at the campaign’s reception, stating, “April Fool’s Day allows us to connect with our audience in a fun and engaging way. We wanted to use this opportunity to highlight the goodness of almonds in a light-hearted manner, and the response has been fantastic.”
Farmley’s diverse range of wholesome snacking options and authentic dry fruits and nuts are available on popular online commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in retail stores nationwide. The Brain Balm launch may have been a prank, but Farmley’s unbending belief to keep innovating makes one just want to believe that they can make this happen too. Farmley is a wholesome snacking brand offering a wide range of products that integrate into different eating occasions as nutritious and delightfully tasty options.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
