Brands
FarMart pays homage to ‘The Good Food Economy’ with its brand film
Mumbai: FarMart, India’s leading and fastest-growing food and agritech company, has launched its brand film featuring the renowned Bollywood actor Ratna Pathak Shah. This milestone marks a significant stride in the company’s commitment to revolutionizing food supply chains in India while making food globally accessible digitally. They achieve this by seamlessly integrating agri-value chains by efficiently sourcing in a scalable manner and optimizing processing through an asset-light approach.
FarMart has been dedicated to bridging the gap between technology and food and agriculture and building a robust global food supply network by consolidating complex supply and distribution channels on a single platform. Through this marketing film, the company aspires to spotlight the extraordinary stories of the ‘people behind the world of food’ – farmers, village-level entrepreneurs, truck drivers, labourers, food processors and millers, etc. The brand film beautifully captures the essence of FarMart’s dedication to empowering and fostering ‘the good food economy’ and how the company is significantly changing the way food is bought and sold in India and the world.
Expressing his thoughts about this association and the film launch, FarMart CEO & co-founder Alekh Sanghera stated, “The unveiling of our brand film represents our unwavering dedication to transforming food supply in the world. By capturing authentic narratives of what goes into food production and processing, particularly through the compelling voice of Ratna Pathak Shah, we aim to showcase the sheer effort that goes into every single meal.”
FarMart initiated this brand film to illustrate the transformative influence the company has on the food economy as a whole. For the convenience of its stakeholders across the nation, the film has been released in both Hindi and English.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
