MAM
FarEye appoints Judd Marcello as CMO
Mumbai: Global SaaS platform provider FarEye has announced the appointment of Judd Marcello as chief marketing officer (CMO), based in the United States. The news comes soon after the announcement of Chicago as FarEye’s North America headquarters and the movement of its CEO Kushal Nahata to North America.
In this newly created role, Marcello will lead all facets of marketing to drive brand awareness and growth in key global regions, including the Americas, said the statement.
“Judd brings a winning combination of B2B and B2C experience that will help us deliver greater value to the supplier, carrier and consumer communities we serve,” said FarEye chief revenue officer Amit Bagga. “His experience in building teams and leading scaling efforts across global regions will allow us to capitalise on the rapidly growing demand for FarEye’s last-mile delivery logistics platform. We welcome Judd to the leadership team and FarEye family, as we establish marketing as a growth driver for the company.”
Marcello brings over 28 years of leadership in B2C and B2B marketing delivering high-impact business outcomes for leading brands in the software, consumer packaged goods, consumer electronics, and food and beverage industries. He has first-hand experience in building teams and leading growth efforts across the United Kingdom, Americas, Australian and European markets.
“I am grateful for the opportunity to join FarEye and lead the marketing effort. FarEye is a fast-growing company with strong values and a category-leading product. The recent historical growth in online sales has mandated the delivery experience be a key component in the relationship between brands and consumers,” said Marcello. “Every company that declares itself a “consumer-centric” business is now a logistics and delivery business. In an era where the front door has become the new store front, the delivery experience is where you either win or lose customers. I look forward to helping FarEye’s current and future customers turn deliveries into their competitive advantage.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
