MAM
Fanta’s new TVC with Rani launches 25 March
MUMBAI: Summer beckons and with that the cola war begins. Coca-Cola India is all set to launch yet another ad campaign for its orange drink Fanta with brand ambassador Rani Mukherjee.
The campaign ‘Rang Le Dil Khol Ke’ will launch on 25 March across all Hindi and Tamil channels and builds on the last year’s popular campaign ‘Dil Khol Ke’ and has been conceptualized by Ogilvy & Mather (Mumbai).
Rani Mukherjee in the new Fanta TVC
The company also launched Fanta in a 600ml pack size (500ml+100ml free) at Rs 15 across all key markets in India, keeping in tune with its affordability strategy. This new initiative is backed by a Fanta television commercial (TVC) with the popular actress Simran, and is running across all Hindi mainline channels, besides on-ground marketing activities and promotions.
“Fanta is currently the market leader in the orange drinks category and is identified as ‘The Fun Catalyst’ among the youth,” says Coca Cola India vice president Sunil Gupta. He adds, “Our campaigns this summer, will be focusing on consumer insights and consumer connect.”
Thinking up a prank – Mukherjee
Fanta has been projected as a drink which stands for its vibrant color, tempting taste that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. This mood has been effectively captured in the latest Fanta TVC, which shows Rani Mukherjee playing a prank on an auto rickshaw driver along with her friends.
MAM
Coca-Cola appoints Tapaswee Chandele as Global Chief People Officer
Succeeds Lisa Chang from May 1, reports to CEO Henrique Braun
MUMBAI- When leadership refreshes, culture often follows and The Coca-Cola Company is pouring a new mix into its global people strategy. The company has appointed Tapaswee Chandele as its Global Chief People Officer, marking a key transition in its human resources leadership as long-time executive Lisa Chang steps down after seven years in the role.
The appointment, effective May 1, positions Chandele at the helm of Coca-Cola’s global people agenda at a time when multinational organisations are rethinking talent, culture and leadership pipelines in an increasingly hybrid and competitive workforce landscape.
In her new role, she will report to chief executive officer Henrique Braun, signalling the strategic importance of HR within the company’s top leadership structure.
Chandele brings over two decades of institutional knowledge to the role. She currently serves as senior vice president and executive assistant to president and chief financial officer John Murphy, a position she has held since May 2025, placing her at the centre of the company’s financial and operational decision-making. Prior to this, she spent six years, from 2019 to 2025, as senior vice president of global talent, development and HR system partnerships, where she led Coca-Cola’s worldwide talent strategy and worked closely within Chang’s leadership team.
Her journey with Coca-Cola began in 2001 in India, and over the years she has built a cross-market perspective through roles spanning human resources and talent development. Her international assignments across Turkiye and South Africa, followed by a relocation to the United States in 2017, reflect a career shaped by both geographic and functional diversity, an increasingly critical trait for global leadership roles.
The transition also marks the end of Lisa Chang’s seven-year tenure, during which she played a central role in shaping Coca-Cola’s global people practices through a period defined by organisational transformation and evolving workforce expectations.
Chandele’s elevation comes at a time when HR is no longer a back-office function but a strategic driver of growth, culture and resilience. As Coca-Cola looks ahead, the focus will likely be on aligning talent strategy with business agility ensuring that the people behind the brand remain as globally adaptive as the product itself.
