Brands
FanCode Shop becomes the ICC’s official retail partner in India
Mumbai: FanCode Shop, the merchandising arm of FanCode, has announced an extension to its exclusive licensing and merchandising partnership with the International Cricket Council (ICC) to curate official fan merchandise and accessories for the ICC Men’s Cricket World Cup India 2023. The partnership will leverage FanCode Shop’s sports commerce and tech capabilities to give fans in India the chance to purchase official and affordable ICC merchandise.
FanCode Shop will operate official in-venue outlets covering the host’s venues which will be stocked with a range of merchandise featuring all 10 participating teams. For fans across India, FanCode Shop will lend its expertise towards building and managing an exclusive digital store for ICC including end-to-end product and customer experience, manufacturing, logistics, customer care, and marketing.
FanCode will introduce a range of categories exclusively at ICC Shop. The fan gear will include – trendy casual t-shirts for women and men, polos, shorts, joggers, sweatshirts, vests, and caps; accessories – bottles, coasters, keychains, coffee mugs, backpacks, sling bags; and cricket equipment like bats and balls. The junior fans are in for a treat with a special range of t-shirts, shorts, and joggers specially curated for them. The accessories and merchandise will be available starting at Rs 300.
ICC chief commercial officer Anurag Dahiya said, “We are delighted to be extending our partnership with FanCode and giving cricket fans in India access to our best range of merchandise yet. Cricket World Cup fever will take India by storm and every single cricket fan in India will be part of it”.
FanCode co-founder Prasana Krishnan said, “India is home to the largest base of cricket fans and we want to offer world-class sports merchandise that reflects their pride for the sport and the teams they support. The wide array of merchandise ensures there is something for every sports fan to showcase their fandom.”
In the recently concluded IPL, FanCode Shop built and managed official Mega Stores for Rajasthan Royals, Punjab Kings and Kolkata Knight Riders.
Since its inception in 2020, FanCode Shop has partnered with multiple sports and fitness brands, offering official sports fan merchandise and equipment from IPL Teams, NBA, and football clubs like Manchester City FC, Liverpool FC, FC Barcelona, WWE, SG, Niand via, and Elevar.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
