Ad Campaigns
Famous Innovations partners with Absolut Glassware to launch an on ground campaign
Mumbai: Famous Innovations, an independent creative agency, has partnered with Absolut Glassware and Laqshya Media Group to launch an on-ground activation that aims to create an inclusive world. The campaign encourages allyship and aims to foster a safe space for members of the queer community. Despite cultural, political, and legal progress made over the years nearly three in four Gen Z-ers still experience rejection from their families when expressing a non-heterosexual identity.
Absolut Glassware launched a digital campaign on guiding people about allyship and being an Absolut Ally, the digital films featured popular influencers, including Jay Anand, Haima Simoes, Anwesh Sahoo, Durga, Dutee Chand, Aniruddha, Patruni, Maitrayanee, Maya, and Anjali. The influencers share their journeys and experiences, creating a powerful message of allyship. Absolut Glassware has a strong history of working with the LGBTQIA+ community and has inclusion and diversity at its core. Beyond merely communicating, they hope and look forward to serving as change agents and having a significant impact.
The digital campaign has gained significant support from people online and inspired Absolut Glassware to bring the campaign on-ground.
Famous Innovations, Bangalore, recognized the opportunity to extend the digital campaign on-ground for Absolut Glassware by reflecting the colours of Pride and engaging the audience with relevant messages on an interactive LED display at Bandra Bandstand, Mumbai. By lighting up messages such as “Love is inclusive when you walk as an ally,” “Walk together into inclusive love” and “Step out of the shadows, be an ally”, the installation propagates the need for a safe space for people to explore their own identities, be themselves, and find their voice.
Famous Innovations creative head Melvin Jacob said, “The idea was inspired by the shared vision of Famous Innovations and Absolut Glassware that creativity has the power to change the world.”
When we conceptualized this idea, we wanted to create a safe space for members of the LGBTQIA+ community, where they can explore their own identity and be themselves. The key was to promote allyship everywhere – and encourage support for the members of the community. Small yet brave steps that anyone can take to aid this crucial movement of inclusivity.
Pernod Ricard India group head international brands Florian Sallabery said, “If this campaign helps at least one person feel more supported and comfortable with who he/she/they are, then we meet our objective.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
