MAM
Fame Cinemas lines up contest around ‘Waqt’
MUMBAI: Shringar Cinemas’ multiplex Fame has taken movie marketing one step further by tying up with actor Akshay Kumar and director Vipul Shah for the soon to released movie Waqt.
Fame will offer patrons a bike ride with Kumar through the contest – ‘Waqt: Dad and I with Akshay.’
Besides the bike ride with Kumar, ‘Waqt: Dad & I with Akshay’ contest, starting 15 April will also offer patrons movie tickets, merchandise, outfits, autographed CDs and brochures of Waqt.
Shringar Cinemas Ltd chief marketing officer Arun Mehra said, “Promoting a movie today is nothing less than a brand. With Waqt, we have gone a step further by marketing the movie based on the movie’s theme – the relationship between the father and his son. This contest will also offer our patrons free tickets to watch the movie Waqt with their father or sons.”
In the past, Fame, through its various marketing initiatives for movies like Hum Tum, Dhoom, Veer Zaara , Kutch Meetha Ho Jaye, etc, have set the trend to innovative movie marketing.
Patrons can enter the ‘Waqt: Dad & I with Akshay’ contest by filling the contest forms available the Fame Adlabs and Fame Malad in Mumbai or through SMS on 3263 or by logging on to website www.famecinemas.com.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
