Ad Campaigns
Falguni & Shane Peacock unveil artistic home Décor on Asian Paints
Mumbai: Having left an indelible mark on the fashion industry with their creative prowess, Falguni and Shane Peacock, the celebrated fashion designers, now reveal their home, showcasing their artistic brilliance in Season 7 of Asian Paints Where The Heart Is.
“This is the first time we are opening up our house to anyone” Falguni expresses as she begins unfolding the designer story nested in every corner of her home.
Embellished with antique pieces sourced from their global travels, their home tells a compelling narrative of the Western inspiration crafted in with an Indian touch. The walls, adorned with Shane’s paintings, transform the space into a vibrant living art gallery. Adding a golden touch, the duo’s signature round peacock motif graces the vintage entrance doors.
Metallic accents punctuate the decor, adding a touch of glamour to the neutral tones that dominate the palette. Every element, from furniture to lighting fixtures, carries the stamp of their design sensibility reaffirming their status as artistic maestros.
Sharing about how the house is reflective of his and Falguni’s personality Shane said “A home speaks about a bond of love in every element of every passage, every wall, and every shelf. It talks about being connected in some form. Because either I’ve done it with Falguni, that’s why it’s there, either it’s with Nian. So it’s always about a bond and shows that how thick family is.”
The ‘collectibles’ across the house serve as a tangible memory, recounting the family’s adventures. In the episode, Shane Peacock also reveals his artistic side and shares his first abstract painting —a treasured artwork capturing the essence of the Peacock family.
“More or less, everything you see has something about us in it. And I think that’s what makes it special because when I look at the elephant, I know where we bought this from. And that tells a story to us” said Shane about the thought that went behind every décor that makes up their space.
Decoding the route behind designing this house, Shane shared, “As designers, we are always around so much colour. At home, we wanted to completely take a different route.”
The episode captures the essence of the Peacock residence, portraying it as a space that emanates warmth and creativity. From the cosy living space to the family area, every corner showcases the designers’ commitment to their craft, with monograms, photos, and even a small bar adding a regal touch.
Season 7 of Asian Paints Where The Heart Is offers fans an exclusive look into the design philosophy and personal anecdotes that shape Falguni and Shane Peacock’s residence into a unique home.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
