Brands
Fabindia unveils Celebrate Everyday summer theme
Mumbai: Fabindia a lifestyle brand, has launched its latest umbrella theme for the summer, capturing the mood of Celebrate Everyday. It’s about living in the moment, cherishing the hustle and bustle of daily life, whether be it for work or play and all the little moments of our life.
This collection highlights gentle pastels to earthy shades, elegant craftsmanship, and the easygoing comfort we all need. It’s light, airy, breezy and ready for summer! With capsule collections for different aspects of your wardrobe and home, they present three key offerings- Indian Summer, Elemental and PLaY.
Elemental- Western Wear Summer’24
Showcasing the harmony between contemporary fashion and timeless traditions, earthy tones, fluidity, warmth and breathable fabrics rule this campaign. With the ever-growing popularity of Fabindia’s western wear collection, this edit seamlessly integrates nature-inspired designs into contemporary Western Wear, with something for every style aesthetic. With each piece telling a story of artisanal crafts, women can explore a range of silhouettes for dresses, prints and embroideries on shirts, tops and more. Men can browse through a myriad of options for fabric, prints and colours for their summer shirts.
Indian Summer- Ethnic Wear Summer’24
This collection encapsulates Fabindia’s most loved kurtas for men and women, saris, dupattas and intricate jewellery. This is your summer diary, your everyday go-to essentials, it speaks to you on a day-to-day basis. It’s a take on familiar elements of summer reflected in comfortable ethnic wear. With motifs inspired by the Peepal tree and enchanting florals, light pastel shades woven in cotton are what you will find, with styles for the entire family.
PLaY by FabHome
Limitless possibilities! That’s the theme for your home this season. PLaY by Fabhome encourages everyone to embrace their inner interior designer, mixing and matching cushions, curtains, throws, bed linen and table settings. Your home is your playground and every aspect of your personality should shine through. The collection caters to the ever-changing moods and aesthetics of your home during the summer.
Speaking about the ‘Celebrate Everyday’ collection, a Fabindia spokesperson said – “We want people to look at Fabindia as an everyday solution, not just for weddings, festivals and special occasions, but as a one-stop-shop where everyone, from adults to kids, can find something they identify with every day. This collection has its own identity with inspiration taken from the moments we all experience every day, which is woven into its fabric. This makes it stand apart from the rest.”
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
