MAM
Fabindia appoints Aditya Ghosh to board of directors
NEW DELHI: Fabindia Group has appointed Aditya Ghosh as a member of the company’s board of directors. Ghosh will be guiding the management teams with strategy and new initiatives.
Ghosh said, "I am truly excited to come on board and get associated with a brand that I have been a loyal customer and fan of, for decades! I am looking forward to engaging with a sense of purpose where we continue to build on the tremendous trust that the Fabindia family of brands enjoy and create a socially conscious business that makes a deep positive impact towards a healthier and more equal planet."
Fabindia believes that the post-Covid2019 period will bring about transformational change in consumer behaviour and brands with purpose, sustainability initiatives and earth-friendly commerce will become increasingly important.
Ghosh is a seasoned professional with over 22 years of experience. Ghosh has had multiple roles as the CEO and Board member of large consumer-facing businesses with complex operations including IndiGo, India's largest and most profitable airline and also OYO Hotels & Homes. He also sits on the board of directors of Nani Palkhivala Arbitration Centre. He is one of the founders of The Ashoka University and Member Circle of Sponsors where he is actively involved in leading the service excellence aspect.
Before his business role, he practised law at the prestigious corporate law firm, J Sagar Associates and then as the general counsel at InterGlobe Enterprises. Ghosh has a keen interest in creating social impact in diversity & inclusion, education, women-led entrepreneurship and leadership development.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
