MAM
Faber-Castell India associates with sports personalities for ‘Art with Purpose’, 2019 finale
MUMBAI: For the second running edition of the annual offline campaign ‘Art with Purpose’, to amplify this year’s theme “Sport that I love”, Faber-Castell India has associated with renowned sports personalities – Prashanti Singh & Deepak Chahar for their season’s finale.
The 2019 edition of ‘Art with Purpose’ was launched in July 2019, wherein they reached out to almost 1,700 schools and about 1.5 million students participated from across the country. After six months and three phases of the campaign, Faber-Castell India is gearing up for the finale of this season.
Indian National Women’s Basket Ball player Prashanti Singh said, “Any type of creative work like arts, sports etc., needs a lot of passion & emotion. I am happy that Faber-Castell India has taken this Initiative of letting students talk about the sports that they love through art. Basket Ball has been my life and the sport has given me a purpose in life. Today I am happy to see my fellow Indians excel at multiple sports and I am confident that this initiative will help children appreciate both art and sports.”
“I am very pleased to support the ‘Art with Purpose’ initiative of Faber-Castell India. This initiative takes me back to my school days when sports used to be an integral part of my formative years and I am happy that Faber-Castell is encouraging students in expressing themselves through the language of art. This unique combination of Art and sports allows children to open up to both physical and creative aspects of their personalities and I wish this initiative a great success," said Indian cricketer Deepak Chahar.
Faber-Castell India marketing director Nisha Sara Jose said “’Art with Purpose’ has been one of the most exciting properties of Faber-Castell India initiatives for last 2 years. We are delighted to have partnered with both Deepak and Prashanti for this year’s finale. Arts and sports play a big role in uniting people of diverse cultures and backgrounds, bringing them together to celebrate skills, talent, and creativity. We look forward to seeing how students create meaningful impact by combining these two together.”
Faber-Castell India will be announcing the 12 winners from across the country and rewarding them with an off-site in Goa followed by an award ceremony in presence of Prashanti Singh & Deepak Chahar on 18 January 2020.
Brands
Amazon Now to reach 100 cities with 1,000 plus centres in Rs 2,800 crore push
Rs 2,800 crore push fuels rapid delivery expansion as quick commerce heats up
NEW DELHI: Amazon India is significantly expanding its ultra-fast delivery service Amazon Now, with plans to scale operations to 100 cities across India, backed by a network of over 1,000 micro-fulfilment centres.
The move is part of a broader Rs 2,800 crore investment aimed at strengthening the company’s operations network while also enhancing safety, health and financial wellbeing programmes for thousands of associates, including fulfilment centre staff and delivery partners.
Amazon Now offers a curated selection of thousands of daily essentials, ranging from groceries such as fresh fruits, vegetables and frozen food to personal care, fashion and beauty products, small appliances, baby products, pet supplies and healthcare supplements. These are delivered within minutes, positioning the service at the centre of India’s rapidly evolving quick commerce landscape.
The expansion will take Amazon Now beyond its existing footprint in Mumbai, Delhi-NCR and Bengaluru to a wide mix of metro and non-metro cities, including Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore and Vizag.
A key pillar of the initiative is its growing supply ecosystem. The company said the expansion will enable more than 16,000 farmers to directly connect with customers through sellers on the platform, using Amazon’s technology and logistics backbone to deliver fresh produce efficiently.
Explaining the momentum, Amazon India VP everyday essentials Harsh Goyal said, “Customers continue to enjoy Amazon Now, appreciating our delivery speed, value and selection, especially the quality of fresh produce sourced directly from farmers. Encouraged by this success, we have further accelerated our expansion plans and will scale Amazon Now to 100 cities, fuelled by a network of more than 1,000 micro-fulfilment centres.”
He added that the platform is designed to offer unmatched convenience, with thousands of essentials delivered in minutes, over a million items available for same-day delivery, and millions more the next day through Amazon’s wider marketplace.
At the core of Amazon Now is a network of compact, tech-enabled micro-fulfilment centres strategically located close to customer neighbourhoods. These facilities use advanced inventory systems to optimise product placement based on hyperlocal demand, enabling faster and more efficient deliveries.
With scale, speed and supply chain integration coming together, Amazon’s latest push underscores its ambition to become a dominant player in India’s quick commerce space while reshaping how everyday essentials reach consumers.
