Ad Campaigns
Faber-Castell India announces annual offline campaign ‘Art With Purpose 2019’
MUMBAI: After a successful run last year, Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this year is “The Sport that I Love”, encouraging participants to celebrate and pay tribute to a sport they feel passionately about.
According to Faber-Castell, various forms of art and creativity are not just a tool for education or hobby that children engage in. There is an additional aspect to art, which is expression- of opinions, thoughts, emotions and beliefs; art is a strong and traditional form of personal expression. And this idea is the heart of Art with Purpose, where Faber-Castell attempts to redefine art as a form of expression for children across ages.
Speaking at the campaign’s launch Marketing Director- Nisha Sara Jose said “We desire to make ‘Art with Purpose’ one of the most aspirational program which is recognized in educational sector as National Level Art contest that adds value to their overall curriculum and help build better individuals for tomorrow.”
This initiative by Faber-Castell India builds sustainable association between educators & students by focusing on the aspects that influence overall development of children through Art while also making sure the students experience the brand and the values it stands for.
The program will run in three phases: School Enrolment, School Level Evaluation, Regional level evaluation and finally, National Evaluation. 12 Winners get a chance to visit the Faber-Castell factory in Goa in January 2020.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
