Ad Campaigns
Faasos launches ad campaign with 2 new TVCs
MUMBAI: Faasos has rolled out its new TV ad campaign that comprises two TVCs, conceptualized by Lowe Lintas Mumbai. The new ad campaign highlights the daunting question every consumer asks from the time they wake up till the time they reach home: “Aaj Khane Mein Kya Hai?”
Faasos head of marketing Revant Bhate said, “Aaj Khane Mein Kya Hai, is the most colloquial question that all Indians discuss every day and we at Faasos endeavor to give answers to this with multiple meal options of the day. We felt the need to address this question because we understand the plight that working professionals, young couples and foodies in general face. Faasos was started some years ago with a focus on good quality reasonably priced food and that is what we serve till today. With new options for everyday meals; breakfast, lunch, snacks and dinner; Faasos is the answer through an easy to use app.”
Lowe Lintas Mumbai chief creative officer Arun Iyer added, “While the strategy to make Faasos top-of-mind with that niggling everyday question of ‘what to eat’ was clear, in the campaign executions we had to pitch their ‘everyday plight’ just right. Our inspiration was –in-your-face reality served with a dash of humor. So our creative approach was to hold a mirror to their reality when it comes to this everyday question and pepper it with a dash of humor to create an intelligent yet fun brand tone for Faasos.”
Lowe Lintas Mumbai ED Shantanu Sapre said, “Faasos is a venture with an understanding of what young-adults want today. When we got started thinking about how to bring Faasos to the fore of every food decision that they have to make in their day to day bustle, we realized that food is one question that today’s young-adults don’t want to stress about. They want the answers ready. And that’s where we positioned Faasos.”
Both TVCs reflect the ease of ordering food by simply telling the consumer to leave their food worries to Faasos.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
