Ad Campaigns
EyeQ’s Independence Day new campaign self-reliance & better eye care focus
Mumbai: EyeQ has launched the #VisionFreedom digital campaign, on the occasion of Independence Day, with an objective to empower individuals with the knowledge of self-reliant eye care practices and promote healthy vision. This initiative is aligned with EyeQ’s belief that good vision is a right, not a luxury, and that proactive eye care is crucial for maintaining optimal eye health. The campaign is launched across the brand’s social media handles unravelling facts and tips associated with eye care. The brand recently launched LASIK treatment as another step towards achieving healthier vision for people.
As part of the campaign, EyeQ is offering an exclusive Rs 7500 discount on LASIK services, emphasising its commitment to enhancing awareness and accessibility to superior eye care. The campaign seeks to address the lack of awareness about regular eye checkups and proper eye care, which can lead to preventable vision impairments.
EyeQ chief medical director Dr Ajay Sharma highlighted that “the #VisionFreedom campaign perfectly aligns with the spirit of Independence Day, as it encourages individuals to break free from ignorance about eye care and embrace a healthier future. Through this campaign, EyeQ aims to bridge the knowledge gap by providing valuable insights and resources that empower people to make informed decisions about their eye health.”
With a network of 29 Super-Speciality Eye Hospitals across Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, as well as three additional hospitals in Nigeria, and Africa, EyeQ is dedicated to providing high-quality and affordable eye care. As a leader in the field, EyeQ envisions a world where everyone has access to exceptional eye care.
In connection with the #VisionFreedom campaign, EyeQ’s range of services includes advanced procedures like LASIK surgery. LASIK (Laser-Assisted In Situ Keratomileusis) is a popular refractive surgery that can correct vision problems like nearsightedness, farsightedness, and astigmatism. By offering LASIK surgery and other specialized treatments, EyeQ reaffirms its commitment to providing comprehensive eye care services to empower individuals in their journey towards clearer and healthier vision.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
