Ad Campaigns
Eye-Q launches #AnEyeonParentseye campaign
Mumbai: Eye-Q, a leading chain of 29 super-speciality eye hospitals, announced its new digital campaign, #AnEyeonParentseye, dedicated to raising awareness about senior eye care. As part of its commitment to holistic eye health, the campaign featured informative videos and posts, guiding children and youngsters on recognising signs in their older parents that may indicate the need for comprehensive eye care.
Scheduled from 11 to 13 January 2024, this initiative coincided with Eye-Q’s 17th-anniversary celebration on 14 January. The campaign aims to shed light on common eye-related issues that often manifest in old age. By educating the public on identifying early signs of these conditions, Eye-Q hopes to empower families to take proactive measures and seek timely medical intervention.
As a pioneer in the eye care sector since its establishment in 2007, Eye-Q has consistently strived to provide high-quality eye care services at affordable costs. The chain operates in Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, with an additional three hospitals in Nigeria, and Africa. Eye-Q founder & CMD Dr Ajay Sharma is a renowned eye surgeon in India, leading a team of specialists with extensive experience from top hospitals nationwide.
“Eye-Q is not just a hospital chain; it’s a beacon of eye health awareness. Our #AnEyeonParentseye campaign is a testament to our commitment to community well-being. By leveraging digital platforms, we aim to reach a broader audience and empower them with knowledge about senior eye care,” said Dr Ajay Sharma.
The campaign concluded with an Instagram awareness interaction featuring Dr Ajay Sharma and a representative from an NGO focused on eye care. Eye-Q invited everyone to join the conversation, learn about the importance of senior eye care, and contribute to creating a world where eye health is a priority for every family.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
