Brands
Eye on safety: V-Guard’s Puja film urges vigilance for women’s protection
MUMBAI: Specs appeal with a sting. V-Guard has marked Durga Puja with a stirring campaign that flips fiction into a wake-up call on women’s safety. The electricals major’s new ad film, ‘The third eye,’ opens with a striking concept: futuristic eyewear that scans faces, flags harassers, and alerts the police. As the young protagonist walks the streets, troublemakers are swiftly identified, creating a sense of safety and power.
But then comes the gut punch. The glasses aren’t real, only the menace is. V-Guard’s message is simple: society must not wait for miracle gadgets to shield women. Instead, each of us must awaken our own “third eye” of awareness to reflect, respect and protect.
Launched during Durga Puja, the campaign draws a sharp parallel with the goddess herself, worshipped as a symbol of strength and courage, reminds viewers to honour that spirit in every woman, every day.
“Durga Puja is a timeless reminder that good conquers evil. The real tribute lies in how we protect and respect women around us,” said V-Guard, vp – brand & communication, Nandagopal Nair.
Directed by Ralph&Das’s, Anil Ralph Thomas, the AI-powered yet human-scripted film was designed to be an eye opener, not a tech fantasy. To widen the message, V-Guard has partnered with Instagram influencers to spark conversations online.
This festive season, the brand invites everyone to awaken their inner third eye, not through gadgets, but through conscience.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
