Brands
Explurger steps up to PM Modi’s call for homegrown tech
MUMBAI: Time to log off and step out! Responding to prime minister Narendra Modi’s call for indigenous innovation, Explurger, a proudly made-in-India social media app, is reimagining how we connect online, and offline.
Launched with the mantra “Get out – get social,” Explurger encourages users to explore the world, meet people in real life, and share authentic travel and lifestyle experiences. Every journey, check-in, or post automatically creates a digital travelogue, making social media as much about living life as sharing it.
“The prime minister’s call underscores India’s growing confidence in building its own tech frameworks,” said Explurger founder and CEO Jitin Bhatia. “Our app is entirely developed in India, powered by Indian talent, and designed to resonate globally. Explurger shows that Indian technology can inspire, innovate, and compete on the world stage.”
Rooted in the Make in India and Digital India missions, Explurger reflects the spirit of self-reliance. With over 17 million users, it signals a new era of homegrown digital innovation, one where technology doesn’t just connect, it empowers and enriches real-world experiences.
Brands
Mars Cosmetics turns International Women’s Day into a night of play and confidence
Women take the night by storm with fitness, fun and beauty at Mars Cosmetics event
MUMBAI: Mars Cosmetics gave International Women’s Day a fresh twist this year, turning it into a vibrant Women’s Night. The brand celebrated women by creating an immersive evening that blended movement, community, and confidence.
Under the banner of ‘Play Like a Girl,’ participants swapped traditional celebrations for night runs, cycling, pickleball matches, and fitness sessions. The event encouraged women to compete, connect, and celebrate together, turning strangers into friends through shared energy and enthusiasm.
Mars Cosmetics director Rishabh Sethia said, “Beauty is closely tied to confidence and self-expression. With Women’s Night, we wanted women to move freely, play fearlessly, and own the night. This was not just a campaign; it was an experience that celebrated strength, energy, and unapologetic spirit.”
After the sporting sessions, participants enjoyed beauty touch-ups and relaxed social interactions, seamlessly combining fitness and glamour. The event showcased Mars Cosmetics’ evolving vision of beauty, one that goes beyond makeovers to embrace confidence, individuality, and real-life experiences.
The night proved that beauty is more than a shade of lipstick. It is the confidence to run, rally, and play like a girl, even after the sun goes down. Mars Cosmetics’ Women’s Night turned a celebration into an empowering movement, proving that the night truly belongs to women too.
