MAM
Experion Windchants launches #InTheSky with Milind Soman to enable an Active Luxury Life
New Delhi : Experion, hosted model and actor Milind Soman in their premium, active luxury residential project – Windchants – in Gurugram. The stunning residence, that takes inspiration from the Saptrishi Constellation is aligned in a way to maximise air circulation as well as daylight, thereby promoting more outdoor time. During his stay, the actor rejuvenated his leisure time by indulging in recreational activities, got close to a peaceful environment encapsulating a healthy living experience. Windchants attempts to render a classic active luxury living infused with sustainability and holistic lifestyle. Landscape views from the skywalk, double height stilts, biodiversity pond and lush green gardens were also quite exciting for Milind.
Today in an Instagram post, Milind Soman talked about the great experience he had at Windchants and said, “I had the best time at Experion’s Windchants. This condominium is planned around the concept of active luxury and is perfect for the urban dweller. The massive skywalk that connects the Experion towers is the perfect area for a scenic run. Every minute of this jog is an experience that is beyond compare!” He was also seen using the barbecue at the skywalk that connects the seven towers at Windchants and trying a hand at different recreational activities in the condominium. He also took a peaceful stroll in the herb garden and spent some time by the pool. Apart from Milind, other lifestyle influencers also actively took part in the campaign.
Instagram Link: https://www.instagram.com/p/B7IIamznyEZ/
Experion has developed several housing projects across many parts of the country and is definitely one of the most sought-out real estate developers in India focused on providing a safe haven to residents. Through this luxury property, Experion visions to set a benchmark in the active luxury living category by giving millennials a holistic approach for better and healthy living in metros. Windchants is one of their most premium projects built on the concept of sustainable active luxury, and aside from offering a wide range of residential complexes including penthouses, luxury villas as well as apartments, the condominium also houses 2,50,000 sq ft of activity space and sports facilities, which was especially impressive for Milind. Milind Soman’s experience at Windchants definitely shed light at the immaculate planning that has gone behind this project.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
