Ad Campaigns
Experience style and comfort with Bata’s 24×7 Glam Collection
Mumbai: Bata India, has unveiled its latest 24×7 glam collection with a campaign film featuring its brand ambassador, Disha Patani. With the launch of this new collection featuring Bata Red Label, Bata Comfit and Naturaliser, Bata India has solidified its position as a fashion-forward brand that offers stylish and comfortable on-trend footwear.
The ‘So Stylish, So Comfortable’ 24×7 glam collection has been specially curated keeping in mind the need for both, style & comfort for the contemporary Indian women. The latest collection is inspired by international trends and offers versatile styles of heels such as pump, square toe, block, platform, chunky and angular.
Bata India Limited VP, marketing & customer experience Anand Narang said, “With new-age styles, the 24×7 Glam Collection addresses our customers’ need for international styles having fashionable colour-pop heels blended with comfort. The latest collection offers a delectable palette of colors from Bata Red Label & Bata Comfit such as fuchsia, lavender and elegant pastels. Along with being stylish, the new collection boasts of added comfort offered by Bata Comfit’s patented Active Walk and Memory Foam insole. From block heels, platforms, sneakers to stylish pump shoes, Bata’s 24X7 Glam Collection has it all”, Narang added.
With today’s fast-paced world and changing lifestyles, women are looking for footwear options that are both stylish and comfortable. Whether dressing up for a party in high block heels or stepping out for business as usual in all-day comfort wear, the 24×7 glam collection blends style with comfort to fulfill both their fashion and functional needs.
Conceptualised by Contract Advertising India, the campaign film successfully captures the essence of the versatile 24×7 Glam collection. It features Disha seamlessly transitioning between different roles throughout the day, whether it is an action-packed scene in a shoot, a talk show appearance, a house party, or a leisurely stroll. Set to the beat of, “It’s got to be Bata”, penned down by the celebrated lyricist, Amitabh Bhattacharya, the film effectively showcases the new collection and rightly conveys the tagline ‘So Stylish, So Comfortable’.
Contract Advertising India executive VP and managing partner Subho Sengupta said, “Footwear is often thought of as a trade-off between style and comfort. However, in today’s fast-paced world, women need shoes that are both stylish and comfortable. In the campaign film, Disha elegantly displays the collection’s shoes while shooting, appearing on talk shows, or simply socialising with friends.”
The 24×7 glam collection can be shopped across Bata’s retail and partner stores pan India, leading marketplaces and through its website, bata.in.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
