Brands
Experience love through music with Hyundai Spotlight’s latest song ‘Laike Gaddi’
Mumbai: Hyundai Spotlight, the platform known for its innovative musical creations, is thrilled to announce the release of its 5th song- “Laike Gaddi”, a mesmerizing love story brought to life through music.
This enchanting composition narrates the heartwarming journey of love portrayed by the charismatic Jassie Gill, and his love interest, the talented Veera Takker. Set against the backdrop of vibrant Punjab, the song captures the essence of romance, longing, and the triumph of true love.
Jassie Gill, a household name in the world of Punjabi entertainment, effortlessly embodies the passion and fervour of his character, delivering a performance that is both soulful and captivating. His portrayal of the smitten protagonist resonates deeply with audiences, evoking a range of emotions with every note.
Reflecting on his thoughts, Jassie Gill shares, “Hyundai Spotlight is a great initiative and being a part of their exhilarating journey gives me immense Joy. It’s beautiful song that touches the soul, and I am grateful for the opportunity to lend my voice to such a lovely narrative.”
Veera Takker, a rising star with a soulful voice, shines bright in her portrayal of the introverted yet enchanting Veera. Through her emotive performance, she brings depth and authenticity to her character, captivating listeners with her talent and charm.
Veera expresses her excitement, stating, “Working on this song has been a dream come true for me. Collaborating with such esteemed artists and being a part of Hyundai Spotlight’s journey has been an enriching experience.”
Hyundai Motor India AVP & vertical head, marketing, Virat Khullar shared, “Hyundai Spotlight continues to showcase unique musical creations and promote emerging talent across the country. Our collaboration with rising music artists underscores our commitment to providing a platform for them to collaborate with renowned musicians, exhibit their talents, and foster artistic growth. Hyundai Spotlight embodies our shared vision of pushing creative boundaries and delivering unparalleled musical experiences to audiences throughout the region. We are confident that Hyundai Spotlight will inspire many young artists to create music that resonates deeply with both themselves and their audiences.”
Business head & SVP, UMG for Brands, India, and South Asia Preeti Nayyar stated, “I am delighted to witness the collaboration between Hyundai Spotlight and popular, much-loved artists like Jassie Gill, and Veera Takker. This partnership not only reflects our commitment to innovative storytelling but also underscores the power of music to transcend boundaries and connect with audiences on all level.”
Hyundai Spotlight in collaboration between Hyundai Motor India Ltd. and Universal Music India (Universal Music Group for Brands, India), is a ground-breaking music series that celebrates exceptional musical talents from around the world. Through powerful collaborations, innovative compositions, and captivating performances, Hyundai Spotlight supports emerging and established artists, celebrating the richness and diversity of music.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
