MAM
Expedia rolls out new campaign nationally
MUMBAI: Expedia, the online travel company has announced the launch of its latest advertising campaign in India.
The TVC is visualised and conceptualised by Lowe Lintas.
The campaign is aimed at igniting the hunger for travel amongst its target. The campaign can be seen in all platforms like print, digital, radio and television mediums.
Expedia head marketing India Manmeet Ahluwalia said, “The campaign is designed keeping in mind the need for travel and the travel proposition offered by Expedia to consumers in India and globally. The purpose of this campaign is to convey the need to travel for people who often neglect it due to lack of time or not being able to book in advance and end up being the non-traveling population. With 18,000 amazing offers every day, unparalleled in the industry. Expedia ensures that you are never ‘the neighbor who never travels‘.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
