MAM
Ex-Starcom hand Rajgopal is OMS’ new national buying head
MUMBAI: Gautam Rajgopal, who recently quit Starcom, has joined Optimum Media Solutions (OMS) as the national buying head. Rajgopal was the TV buying head at Starcom.
Speaking to Indiantelevision.com Rajgopal states, “The primary reason was exposure to different markets. Also, the job role is extremely challenging as I will now be handling brands across the country.”
Speaking on the development, OMS president Sandeep Viz says, “Gautam comes with a great deal of experience in the buying space. He’s joined us as a national buyer to integrate buying across the country. He will be responsible for all the strategic brands OMS handles.”
Rajgopal was with Starcom for over 16 months. Prior to that he was with Carat for three and a half years. Rajgopal enjoys an overall experience of over 10 years in the media buying industry.
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
