Ad Campaigns
#EveryDayIsWomensDay communicated in a Span
MUMBAI: In honour of International Women’s Day, Span Communications has released a video to highlight the social issues pertaining to women and promote the principles of Women’s Day each day.
As part of our #EveryDayIsWomensDay campaign, Span implores the viewers to respect the notion of women that International Women’s Day brings forward and carry the sentiment as a social behavior and not just a celebratory occasion.
Span has launched the video highlighting the hypocrisies of the day that aims to promote women empowerment. International Women’s Day is intended to draw attention to the social, political, and economic successes of women. However, the short-sightedness of the people to limit the attention to a single day, while violating its principles on all other days, has long been an issue of concern.
Through this video, Span resolves to address this issue while promoting the need for empowering women every day. The video adopts a rather satirical theme, featuring women express their views sarcastically on various aspects of the day, including how women are adored and adored in all their glory, how respect befalls from the unlikeliest corners, how their success is celebrated across the globe, and how all is simply forgotten when the clock strikes midnight.
In the video, women address the things that are wrong outside Women’s Day and question the viewers on why the women of the society are basked in glory on this one day in particular when they face the discriminatory brunt on the rest of the days.
In light of the recent violations against women, including mass molestation in Bangalore and multiple rape cases in Uttar Pradesh, the video sends out an important message on women safety in India.
The video delineates why it is imperative to break away with this mentality and focus on the real causes for such incidents – misplaced sense of patriarchy in the society, lack of education and poor conditioning of men in the society. It implores the viewers to respect the notion of women that International Women’s Day brings forward and carry the sentiment each and every day.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
