Ad Campaigns
“Every special occasion deserves an Arrow!”: Hrithik Roshan in the latest campaign
Mumbai: Arrow, the iconic fashion brand has unveiled its new campaign. Conceptualised by WYP, a Wondrlab company. The campaign stems from the insight that in the mind of the Indian male, Arrow has always been seen as being one for special occasions in life. The brand strengthens that position with the new campaign that calls out “Every special occasion deserves an Arrow.”
However, their starting point wasn’t just a line. Instead of just creating an ad, Arrow wanted to create an act that would help cement the position of the brand in the minds of the consumer. They did it by creating a special occasion that would be the most natural to brand ambassador Hrithik Roshan. Something he would want to celebrate wearing Arrow.
That is why the first film of the campaign showcases Hrithik as a director. Where he chooses to wear Arrow for his special occasion. Whereas the second ad film features three versions of Hrithik shedding light on all the special occasions that deserve an Arrow.
Speaking about the campaign, Arrow brand ambassador, Hrithik Roshan, said, “I love how Arrow celebrates every special occasion in our lives with its versatile collection of menswear. I am thrilled to be a part of the new Arrow Campaign, in which I celebrate my milestone moment. From 25 years of being in front of the camera, I have stepped behind it for the Arrow campaign.”
Wondrlab co-founder and CCO Amit Akali said, “Arrow has always looked at creating work that pushes boundaries. So have we. That’s why for ‘Every special occasion deserves an Arrow’, we wanted to focus on an occasion that Hrithik would truly mark a day of celebration for him”
The film shows Hrithik Roshan on a film set getting ready for a special occasion dressed in Arrow. Once he walks on the shoot floor, instead of acting in front of the camera, he goes and sits in the director’s chair! And reveals his special occasion to the world.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
