MAM
Everlite By Senco unveils its latest narrative – ‘Har Jazbaat Ko Karein Celebrate’
Mumbai: In a poignant reflection of emotional connections, Everlite By Senco has unveiled its latest narrative, ‘Har Jazbaat Ko Karein Celebrate’, that beautifully encapsulates the essence of unspoken bonds between two women. This festive season, this story serves as a powerful testament to the strength found in understanding and support beyond words.
The story encapsulates intimate moments shared between characters – applying a bindi, helping with earrings, and bonding over mutual excitement for the Navaratri festivities. Each act of silent support reflects the essence of feminine power and resilience, perfectly aligning with the themes celebrated during this vibrant festival.
This unexpected twist not only enriches the storytelling but also emphasises the beauty of understanding and connection that exists beyond verbal communication. At the heart of this narrative lies the jewellery itself, serving as a mute symbol of the subtle yet powerful bond shared between the characters. Each piece enhances its appearance while embodying the true spirit of Shakti – the inner strength that shines brightly from within.
As Everlite acts as a catalyst, it bears witness to these precious moments, reminding us that beauty is often found in what’s unsaid, which when shared, is heartfelt! Such ankahee bond flowers in the absence of any reliance on words.
As we honour the festival of Navratri, let us embrace the treasures of unspoken connections and the power of emotional understanding that unite us all.
Senco Gold & Diamonds director and head of marketing and designs Joita Sen shared, “We had a wonderful time filming this campaign and believe our audience will connect with it deeply, especially now. This Navratri, through our Shakti Edit and Lotus Collection, we’re unveiling designs that honor the divine feminine and evoke a sense of inner strength. With Everlite by Senco, we continue to celebrate Devi Puja alongside our other campaigns like Aparupa and Sajilo Rey.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
