MAM
Everest creates sweet wonderland on TV for Londonderry
MUMBAI : Everest Brand Solutions, the creative agency of record for Parle‘s confectionery range, has created the launch campaign for Londonderry. The three television commercials (TVCs) are produced by Picture Perfect.
Londonderry is the latest offering from the group of Parle Products. It is a hard-boiled candy filled with caramel and milk solids.
The objective was to enter the Lacto candy market in India and thus to create a clutter-breaking communication for the consumers and register the new brand‘s identity in their minds. The brand name is inspired from an actual town in Ireland.
In order to make a distinct presence in the cluttered candy market, the packaging of the candy includes a red wrapper with the Londonderry town snap on the face.
The TVCs which are a part of the launch campaign are inspired by the English-Irish culture of the Irish town of Londonderry. Three commercials capturing the old world charm of this city have been conceptualised and launched.
The purpose of the commercials is to capture the imagination of the masses by doing something simple yet fascinating. The TVCs show an imaginary town full of sweet wonders, whether it is a dancing cow, a painter who paints with his beard or a kid with a special talent for fast reading. The commercials end with the message: “But that‘s not what Londonderry is famous for, It‘s famous for its rich milk and caramel candy. Londonderry. Tasty. Very Very.”
Everest NCD Rahul Jauhari said, “The vision was to craft the brand as an International one. I‘m pretty happy with the way our team has managed to achieve that. Kids are loving the films. That‘s good enough reward for the hard work that‘s gone in.”
Everest creative director Pramod Sharma said, “The films are part real, part magical. Bringing these stories to life was a real challenge. Especially in a timeframe as short as 25 seconds. The cast, location, the setup, the animation – all were chosen very, very carefully. Peter Pasic & Ricky Kapoor‘s team did a fine job of making sure everything fell into place just right.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
