MAM
Everest Brand Solutions wins Augere’s BWA account
MUMBAI: Everest Brand Solutions has won the strategic and creative duties for Augere’s broadband wireless services, being launched under the brand ‘Zoosh’ in India, following a multi agency pitch.
Everest will undertake an in-depth survey about the company’s services and will roll out its first 360 degree marketing campaign to launch Ziish within the next quarter.
Augere Wireless Broadband India CEO Mayur Tanna said, “Augere wants to develop Zoosh as a brand which the youth in India associate with as an enabler to fulfil their aspirations. The current broadband market in India is an extremely cluttered space with innumerable product offerings that often leaves the consumer confused. We at Augere are very passionate about Zoosh and wanted a partner who shares our passion and vision for a young and vibrant brand in India; Everest has demonstrated this passion and has created a strategy aligned with our vision.”
Everest Brand Solutions president Dhunji S Wadia added, “We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. This win marks a good beginning to the year 2012 for Everest.”
Everest Brand Solutions COO Naveen Saraswat said, “Working on the pitch was very challenging and interesting. The entire team is very excited about working on the launch of Zoosh. We look forward to building it into a strong brand in India.”
Augere Wireless Broadband India was awarded with BWA spectrum in Madhya Pradesh and Chhattisgarh circle under the auctions held last year. The company claims it will be one of the first to launch 4G (TD-LTE) wireless broadband services in India and globally.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
