MAM
Everest annexes creative duties of Ranbaxy’s Volini brand
MUMBAI: Everest has lapped up the creative duties of Ranbaxy Laboratories’ Volini portfolio.
The other seven agencies that participated in the pitch include DDB Mudra, Law & Kenneth and Saatchi & Saatchi.
Ranbaxy Laboratories Global Consumer Healthcare vice president Brijesh Kapil said, “Volini is the fastest growing OTC star brand expanding through extensions and is today a role model on how Rx to OTC switch should be done. On account of the expanding work, it was mandated that a fresh look at brand strategy be done to do justice to all the extensions planned for the category.”
Talking of the reasons that went into selecting Everest, Kapil said, “Amongst the pitching agencies, we chose Everest because it performed the best and could really deliver on leveraging Volini’s legacy and positioning to an appropriate differentiating extension.”
Commenting on the win, Everest Brand Solutions President Dhunji Wadia said, “We are delighted to be the agency of choice for Volini. Both client and agency share the same passion for the brand. We look forward to taking the brand to greater heights.”
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
