Ad Campaigns
Eveready launches latest TVC ‘Is Light Se Sabkuch Bright’
Mumbai: Eveready Industries India Limited (EIIL) has launched its latest TV campaign for its lighting division over five languages and key digital mediums. Targeting the picture-perfect obsession, this new campaign is a delightful take on our never ending search for the perfect lighting. The newly launched TVC showcases the luminosity of the digiLED collection and positions the brand as the category leader. Conceptualised and crafted by Rediffusion Dentsu Young and Rubicam for Eveready, Is Light Se Sabkuch Bright is inspired from present day situations, when every moment is an occasion for exhibitionism.
The TVC opens with a young modern-day couple all dressed up for an outing. The woman requests her partner to avoid posting their photograph on social media. What happens next only leaves them awe-struck; a string of visitors of various age groups walk-in uninvited for that flawless photo with the perfect lighting. The film celebrates the brightness of Eveready lights and cementing its position as the brand which creates the right ambience with the ideal lighting.
Speaking about the brand’s leadership Lighting & Electricals Sr. VP and business unit head Mohit Sharma stated “As a brand that is rooted in innovation, Eveready has been a consistent player across business units. The lighting segment too is no exception. We are constantly endeavouring to deliver products that are game changers in the market and our digiLED range is pegged to raise the bar. This product is performance oriented and known to brighten up homes. The new TVC will enable us to further growth and awareness for this category. We are certain that our new campaign will strengthen our leadership position while attracting new consumers for our brand.”
Lighting & Electricals Sr. manager-marketing and communications Prashant Shukla further added, “As a brand Eveready Lighting has earned consumer trust given its superior quality and performance. Our new TVC, ‘Is Light Se Sabkuch Bright’ integrates relevance, quality and innovation. The campaign is reflective of what our products actually are – bright and luminous. Its modern appeal and interesting take on the need for good light in a hyperactive social media age will surely strike the right chord and build recall. The TVC will appeal to all generations especially to the genZers and millennials. We are confident of strengthening the brand’s position in the market as well as our relationship with our TG through the campaign.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
