MAM
‘Europe 2005’ survey puts Bloomberg on top
MUMBAI: European business and financial channel Bloomberg states that according to the results of the survey Europe 2005 which deals with media consumption among Europe’s most influential business people and affluent consumers it is Europe’s most watched business and financial channel.
The survey shows that Bloomberg Television reaches 522,000 viewers each week, 30 per cent more than its nearest competitor. In addition to having the number one ranking in the business and financial television market, the Europe 2005 survey also shows that Bloomberg Television reaches the key executive viewers.
Over a third of Bloomberg Television’s viewers are “C-Suite” executive officers and over 50 per cent of its daily viewers are members of senior management. According to the survey, Bloomberg Television reaches 70 per cent more “C-Suite” executives at organizations with 50 or more employees worldwide than the No. 2 network, with the majority of its weekly audience located in Europe’s “Big-Five” economies.
Bloomberg Television provides data, news and analytics. The Bloomberg Professional service and Bloomberg’s media services provide real-time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organisations, financial and legal professionals and individuals around the world.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
