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Euro RSCG expands Euro RSCG Wnek Gosper Partners
NEW YORK: Integrated marketing communications agency Euro RSCG Worldwide has announced that Euro RSCG Wnek Gosper will merge with Partners BDDH. The combined agency Euro RSCG Wnek Gosper Partners, will serve as the advertising unit of Euro RSCG Partners, which was formed earlier this year by Euro RSCG Worldwide’s Power of One strategy. This brought together a single executive management team integrated under one financial reporting structure.
Euro RSCG Wnek Gosper is the UK agency of Euro RSCG Worldwide, and part of the Havas group. Its clients include Peugeot, Argos, and Cadbury, and the agency has recently won the Vision Express & Cap Gemini accounts. Partners BDDH is also part of the Havas group previously had been in the Arnold Worldwide network. The agency has clients like Citroen, BMI & Evening Standard. They recently added McDonald’s, Travelodge, and Anti-Smoking.
Partners BDDH’s chief executive Nigel Long will become Euro RSCG Wnek Gosper Partners chief executive. Euro RSCG’s Adam Leigh and Partners BDDH’s Simon Toaldo will become the agency’s joint MDs. Euro RSCG Worldwide chairman and CEO, Havas president and COO Bob Schmetterer said,”This merger applies Euro RSCG’s Power of One strategy on a new and exciting level. It shows true integration between both the Havas and Euro RSCG organisations, bringing together two of the UK’s strongest agencies with a complementary fit of people, skills, and clients.”
The merger correlates with Havas’ strategic reorganisation announced last month, where the organisation shared its plans to drive revenue growth and significantly improve profitability. The group is actively pursuing integration by applying Euro RSCG Worldwide’s Power of One strategy, which was launched in the US in May 2002 after a year of preparation and research. Since then it has been introduced in France, Spain, the UK, the Netherlands, and in Euro RSCG’s healthcare markets.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
