MAM
Euro 2012: Sony Mobile is global handset partner
MUMBAI: Orange has signed a deal with Sony Mobile Communications‘ new player to help fans enjoy the top European football tournament.
Orange, the official global partner of Uefa Euro 2012, is working with Sony Mobile Communications to bring the tournament to life for fans across Europe through online competitions, in-store promotions, and live events – giving fans hundreds of new opportunities to win tickets from Orange, Xperia smartphones and other great gifts.
The key elements of the partnership, which may vary from country to country, includes competitions that are open to anyone, i.e. not limited to Orange customers, in the 11 Orange European markets:
– Orange Supporters’ Cup – Fans can compete individually and in teams for prizes including VIP bus trips to Warsaw and Kiev, and Xperia S smartphones. Open to anyone in the 11 Orange European markets.
Orange Golden Goal with Sony Mobile Communications– Starting in May, fans can compete in an Orange Facebook game testing their football knowledge for opportunities to win VIP packages to the final of the tournament, Sony Playstation products and Sony Xperia smartphones.
New promotions are also being created for the event specifically for Orange customers in-store, online and via call centres. Orange will bring the tournament to life online and in Orange shops across Europe with Sony Mobile Communications, giving customers the chance to win vouchers for smartphones and receive special tariffs, merchandise and gifts with every Xperia smartphone purchased.
Orange is a sponsor of Uefa Euro 2012, with Orange Poland acting as the exclusive telecommunications partner in Poland, and Orange and Uefa developing the official mobile application for the tournament. Orange customers with Xperia smartphones will be able to receive the mobile app automatically via an over the air update.
Sony Mobile Communications recently introduced Xperia U and Xperia P that join the flagship Xperia S in the NXT series of smartphones. These new Xperia smartphones combine stand-out design and superior entertainment technology with the powerful performance consumers would expect from a Sony smartphone.
This is Orange’s first pan-European sponsorship, with the following countries participating: Spain, Poland, France, the UK, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
