Eureka Forbes launches four year warranty campaign for Aquaguard

MUMBAI: When it comes to water purifiers, the real test often begins after the purchase. Eureka Forbes is looking to take the sting out of those upkeep bills with its ‘Four Years Sorted’ campaign, promoting what it calls India’s first four year unconditional warranty for water purifiers.

The campaign tackles a familiar consumer worry: the recurring cost of keeping a purifier running. Under the offer, customers get zero filter replacement costs, zero spare costs, free servicing and maintenance, and no additional maintenance costs for four years. They also do not need to buy an annual maintenance contract (AMC) during the warranty period.

Rather than turn the proposition into a list of service benefits, the campaign uses family humour to make its pitch. The film draws a playful parallel between planning for the future and having four years of worry free water purifier ownership, positioning the warranty as a way to make household expenses more predictable.

“For consumers, investing in a water purifier is not just about the initial purchase, but also about the experience of owning and maintaining it over the years,” said Anurag Kumar, chief growth officer, Eureka Forbes Limited.

“With our 4-Year Unconditional Warranty, we are taking away the uncertainty around recurring filter, spare and maintenance costs, while giving consumers greater peace of mind,” he added.

The warranty is available on select Aquaguard models across online and offline channels. E-commerce customers can access the offer with the Aquaguard ASPIRE Glow and Aquaguard Ritz Pro, while retail buyers can get it with the Aquaguard ENRICH Glam Minerals.

With ‘Four Years Sorted’, Eureka Forbes is betting that the appeal of a purifier goes beyond what comes out of the tap. By covering maintenance and replacement costs for four years, the brand is seeking to make the ownership experience less of a drip on household budgets.